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  • The Future of Entertainment Distribution

    June 12, 2017

    Social is no longer a medium, it’s a lens through which we have re-imagined services, it has changed commerce, travel, entertainment, product development and so much more. It has shifted the power of creation from well capitalized corporations to the crowd. For years we have heard how social has disrupted publishers and we have seen the evidence of a landscape changed - Social made us all publishers toppling an industry and now we sit at...

  • Product Placement Today

    April 19, 2017

    In the age of Snapchat and shorter attention spans, brands are finding new ways to make their presence felt.  That is in a new world order where consumers don’t mind paying that little extra to enjoy ad-free luxury.  This phenomenon explains the success of services such as Amazon Video, Netflix and YouTube Red. Watch what you want, whenever, wherever and however you want. My dissertation almost a decade ago was on product placement, an art...

  • 2017 – A Look Forward

    January 3, 2017

    Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is around the corner. A major silver lining is the fact that the early part of 2017 looks brighter and there seems to be more confidence in the air than early 2016...

  • Diabetes PR Pitfalls to Avoid and Tips for Better Diabetes Communications

    November 17, 2016

      Media and PR alarm about diabetes weakens advocacy and awareness The month of November is recognized as Diabetes Awareness month, and today, November 14th, has been named World Diabetes Day by the International Federation for Diabetes and the WHO. Public health authorities, non-profits, communications professionals and journalists use this time and the weeks leading up to it to organize, focus, and amplify messages about the state of diabetes, prevention and the efforts being made...

  • A Greater Calling:Appealing to Emotion

    November 10, 2016

    With the new John Lewis advert released today, the trade press went haywire analyzing and dissecting the production that this year featured a cute, eager and rather jealous boxer dog. So what makes these adverts so popular? Popular enough for us (including me) to sit back and reflect on them?  I think it has to do with the fact that we are all capable of some emotion, some more than others. For the most, at...

  • No to 170 years

    November 3, 2016

    The gender pay gap has attracted more mainstream media attention this year than ever before, boosted by high profile actors who have brought it to public attention. It is sometimes easy to forget that back in 2002, the six cast members of Friends won an unprecedented victory in calling for equal pay for all six actors – regardless of gender or experience. Together they stood, and divided they would have fallen. The solidarity they showed...

  • Pokémon GO: AR bringing us back into the real world

    August 4, 2016

      Love it or hate it, Pokémon GO is here and it doesn’t look like it’s going away any time soon. For those of you who have been living under a rock, or too far away from a Poke-Stop to care, here’s how it works: Users create a personalised avatar in the app. Then, via GPS, they navigate their local surroundings looking for Pokémon to catch. Along the way, they can collect valuable supplies from...

  • The Climate Conference Points to a Bright New Energy Future in the GCC

    May 31, 2016

      In scale and importance, the climate agreement forged this week in Paris may be without precedent in the history of global economic and diplomatic relations. It is also about to become the most important policy intervention global energy systems have ever known. But far from being an entirely anti-economic move for the Gulf’s hydrocarbon exporters, there is a widely held view that the region has a window through which it can re-emerge in a...

  • The Art of Differentiation

    May 24, 2016

    As channels and media consumption models evolve, so does the role of the communications consultant.  Gone are the days of a PR rep churning out press release after press release in a quest to produce the thickest coverage books. The media landscape has undergone a sea change and a self-correction of sorts. Regardless of size, it is all in the niche now, the niche that you have to often wedge your way into by speaking...

  • The need for IT to invest in compliance

    May 14, 2016

    Cyber-crime came back under the spotlight once more in the Middle East in early May with news of a cyber-attack on Qatar National Bank. QNB admitted that clients in Qatar had been targeted, but assured the public that its systems were "fully secure" following the attack, which potentially exposed the names and passwords of tens of thousands of customers. Often when people think of the Middle East and cyber-crime, pictures of ISIS militants spring to...