FleishmanHillard Middle East partners with the Sameness Project to promote social inclusion

Exhibition to tell the story of UAE’s Domestic Helpers

Exhibition to tell the story of UAE’s Domestic Helpers

FleishmanHillard Middle East and the Sameness Project will be presenting the culmination of their Soles & Stories initiative at an exhibition to be hosted at Dubai’s only dedicated photography center, Gulf Photo Plus at Alserkal Avenue, Al Quoz on 24 May 2017 from 7pm onwards. The event will be free and open to the public.

The exhibition will showcase the artistic work and portraits of seven domestic workers from across the Philippines, Kenya and Sri Lanka who participated in the initiative. Each participant customized a pair of plain shoes to express their unique experiences from their joys, pains, struggles and dreams. These will be accompanied by portraits shot by Emirati photographer Amani Shali.

The Fh4Inclusion initiative was launched by FleishmanHillard globally to mark the firm’s 70th anniversary. FleishmanHillard set a global goal in 2016 to provide $2 million in pro bono services specifically related to social inclusion and asked each office to select a project that will support the cause for people in their local communities.

Lucy O’Brien, General Manager and Partner, FleishmanHillard UAE said, “FH4Inclusion leverages FleishmanHillard’s strengths in giving brands a voice to do the same for communities who may be excluded from opportunity or are marginalized. We want to help tell their stories and in this instance provide a platform for self-expression. Working with the Sameness project seemed a natural fit as we look to promote inclusion in the UAE.”

Lina Nahhas, Chief Dreamweaver at the Sameness Project added, “It is important for us as a society to be involved in meaningful local projects and make a difference. Soles and Stories is a chance to walk in the shoes of some amazing women, it’s a chance to see their stories, hear their voice and create a moment of sameness. The Sameness Project helps foster a greater sense of social inclusion in the UAE while building artistic expression among communities who may not typically be participating in such social events.”