FleishmanHillard and PRCA MENA host expert panel discussion on integrating AI within communications

(From left to right) Jared Carneson, Global Innovation Lead, FleishmanHillard; Pawel Sobczak, Director, Software Business Partners, Middle East & Africa, IBM Software; Rehan Khan, Regional Consulting & Innovation Director, British Telecom, MENA; Vitalii Duk, Data Scientist, Dubizzle Middle East; Mark Sutton, Senior Group Editor, ITP and moderator Tameron Carneson, Associate Director, FleishmanHillard.

Dubai, 31 October 2017 – FleishmanHillard Middle East and PRCA MENA brought together an expert panel that discussed how Artificial Intelligence (AI) has moved from novel to natural and is dramatically changing how we communicate in an era of hyper-personalized news.

The panel unpacked some of the possibilities and eventualities of AI leading a number of communications functions, changing the industry as we know it, reshaping how we consume and generate content.

The panel discussion is part of ‘Manara’, a series of curated talks by FleishmanHillard and follows the recent announcement of a nationwide strategy that seeks to integrate AI into our daily lives. ‘Manara’ meaning shining light also reflects the UAE’s leadership in innovation and lightning fast technology adoption.