Second Edition of Manara Discusses Technology Disruption in Healthcare


Anne De Schweinitz and Khalid Shaikh at the event

The second installment of our agency initiative Manara focused on healthcare innovation with Anne De Schweinitz, Global Managing Director of the Healthcare practice at FleishmanHillard and Khalid Shaikh, Founder and CEO of Prognica Labs speaking to attendees on how innovation can improve care and clinical outcomes while making healthcare better, cheaper and more accessible.

In her presentation, Anne De Schweinitz discussed how technology is a potent transformational force with patients becoming more and more aware of their health simply through information available at their fingerprints with the ubiquity of wearables and smartphones.  She cited that by 2020, the number of connected wearable devices worldwide is expected to reach 830 million, up from the 325 million devices currently in use.

“We’re also more and more willing to give up our personal data. It’s incremental and creeping and despite the privacy conversations, we’re giving it up in many ways…and we’re just getting more and more comfortable with it,” said Anne.

Turning the attention on the consumer of such data who may be a provider or patient, Anne implored the audience to focus on a few critical questions including how we as professionals can strive to better live up to customer and consume expectations to achieve a truly customer centric experience with regards to interactions? The biggest greenfield for innovation is within empowering patients and solutions that create customer relationships and how technology can be used to transform business and positively impact healthcare delivery.

She added, “We’re too early to say that Google and Apple and Uber are going to be running healthcare – they are certainly the big disrupters in there.”

Khalid Shaikh discussed some of the challenges facing the healthcare industry today including, variability, inaccuracy and inefficiency. Shaikh also discussed the burgeoning shortage of doctors globally as an opportunity for technology to fill the gap, and added that closer to home, the UAE will need as many as 7,323 doctors over the next decade.

Khalid, remained optimistic about the future of the industry and highlighted some of the opportunities for innovation in the healthcare field including, imaging and diagnostics, wearable tech, drug discovery, insights and risk analytics and monitoring systems.

The consensus was that innovation will be measured in connected care, accountable care, value offerings and customer experience.

Watch this space for our next installment!



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