Archive

Opinions

  • The need for IT to invest in compliance

    May 14, 2016

    Cyber-crime came back under the spotlight once more in the Middle East in early May with news of a cyber-attack on Qatar National Bank. QNB admitted that clients in Qatar had been targeted, but assured the public that its systems were "fully secure" following the attack, which potentially exposed the names and passwords of tens of thousands of customers. Often when people think of the Middle East and cyber-crime, pictures of ISIS militants spring to...

  • Nuclear Power Must Master the Art of Winning Hearts

    May 4, 2016

    Nuclear power may have an important role to play in balancing the global energy mix, but to do so it needs to master the art of winning hearts. Today, too much of its public relations approach is ineffectively focused on an intellectual battle. Chernobyl is a good example. In the wake of the 30th anniversary of the nuclear disaster last month, which brought grim reminders of the dangers of nuclear, the industry sought to address...

  • Please Mind the Gap!

    February 16, 2016

    Reputation is linked to confidence, and when confidence falters, reputation takes a hit. This is very true right now of how the Middle East markets are perceived, in the region and globally. Major stock markets fall when oil prices fall, as they perform in lockstep with crude prices. The correlation between oil prices and Gulf equity markets will continue, because the major names that drive GCC financial markets such as KSA’s Tawadul and the UAE’s...

  • Disruptive Technology: What Fashion Startups in the Middle East Can Learn From Burberry

    January 13, 2016

    When Burberry launched its FW 16 menswear collection last week on Apple TV, it entered a relatively uncharted area of consumer engagement. But with its illustrious history of pushing the envelope, it was in keeping that Burberry used disruptive technology to showcase its launch. Using iconic assets, through smart positioning, and successfully blurring lines between its physical and digital existence has ensured that Burberry protects its inherently British identity and 160-year legacy, building an ecosystem...

  • E(moji)speranto: Connecting the world, one colorful symbol at a time

    January 11, 2016

    Our world is more connected than ever, yet we still struggle to communicate. Especially in the Middle East, a region as linguistically diverse as a coral reef, reaching key stakeholders and media can be a daunting task. The competition for space is fierce, and with a heterogeneous audience, balancing your words and getting that phrasing just right is a complex task. It requires not only language skills, but cultural and social sensitivity and a keen...

  • Stepping outside of your comfort zone – how to build brand love in 2016

    January 3, 2016

    As we usher in the New Year, conversations quickly turn to resolutions as we consider what we could have done better in the year gone by, and how we can become better people in the year ahead. Our social media news feeds become overloaded with inspirational memes, quotes and what not signifying our intentions and pledges to purge ourselves of our bad habits and instil positive practices that make us all round better people. As...

  • Uncertain Times

    January 3, 2016

    Many of the world’s largest firms are posting notes of caution regarding their growth in 2016, with those in the industrial sector especially expecting it to be a year of economic uncertainty, geopolitical turmoil and slow growth. The fall in oil prices is driving a new climate where business in all areas is seeing challenges, compounded by slowing economic activity in China and other emerging markets. From a reputational perspective, this uncertain climate brings a...

  • Stepping outside of your comfort zone – how to build brand love in 2016

    January 3, 2016

    As we usher in the New Year, conversations quickly turn to resolutions as we consider what we could have done better in the year gone by, and how we can become better people in the year ahead. Our social media news feeds become overloaded with inspirational memes, quotes and what not signifying our intentions and pledges to purge ourselves of our bad habits and instil positive practices that make us all round better people. As...

  • Health, Technology and the Middle East – Where are we now?

    December 22, 2015

    Reaching the right influencers at the right time with the right messages is key to achieving success in the healthcare market. The consensus is that health issues impact a wide range of economic and functional aspects of any economy which go way beyond the traditional view that health means hospitals. The general concern for governments, health authorities and other stakeholders is meeting the continued increasing demand for healthcare services while also reducing costs. Healthcare systems...

  • The Climate Conference Points to a Bright New Energy Future in the GCC

    December 14, 2015

    In scale and importance, the climate agreement forged this week in Paris may be without precedent in the history of global economic and diplomatic relations. It is also about to become the most important policy intervention global energy systems have ever known. But far from being an entirely anti-economic move for the Gulf’s hydrocarbon exporters, there is a widely held view that the region has a window through which it can re-emerge in a new...